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The Evolution of Yield Management in the Airline Industry
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This book chronicles airline revenue management from its early origins to the last frontier. Since its inception revenue management has now become an integral p
Yield Management
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Type: BOOK - Published: 2000 - Publisher: Cengage Learning EMEA

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This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise thi
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Authors: Oz Shy
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Type: BOOK - Published: 2008-01-14 - Publisher: Cambridge University Press

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Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest a
Revenue Management
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Authors: Robert G. Cross
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Type: BOOK - Published: 2011-04-27 - Publisher: Crown Currency

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From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and ref
The Theory and Practice of Revenue Management
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Authors: Kalyan T. Talluri
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Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to