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Type: BOOK - Published: 2019-07-15 - Publisher: Marshall Cavendish International Asia Pte Ltd
How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers
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* Learn the practice - not just the theory - of great copywriting* Checklists, exercises and mnemonics give you all the tools you need* Case notes and concrete
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How do you persuade someone to buy something using nothing but the written word? What does effective sales writing look like and sound like? Write to Sell has t
Language: en
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Type: BOOK - Published: 2016-02-16 - Publisher: Morgan James Publishing
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling autho
Language: en
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Type: BOOK - Published: 2012-06-19 - Publisher: John Wiley & Sons
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert a