Download or read book Wireless Rules written by Frederick Newell and published by McGraw-Hill Companies. This book was released on 2001 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text outline a paradigm for marketing: m-marketing, incorporating mobile, wireless, e-commerce and customer communication. Case studies and action steps show how to improve customer loyalty with individualized messages and how to use B2B opportunities.