Related Books

Values, Lifestyles, and Psychographics
Language: en
Pages: 430
Authors: Lynn R. Kahle
Categories: Psychology
Type: BOOK - Published: 2014-03-05 - Publisher: Psychology Press

DOWNLOAD EBOOK

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner an
Values and Lifestyles
Language: en
Pages: 38
Authors: Thomas C. Thomas
Categories: Market segmentation
Type: BOOK - Published: 1981 - Publisher:

DOWNLOAD EBOOK

Consumer Social Values
Language: en
Pages: 327
Authors: Eda Gurel-Atay
Categories: Psychology
Type: BOOK - Published: 2019-04-30 - Publisher: Routledge

DOWNLOAD EBOOK

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social va
Lifestyle Market Segmentation
Language: en
Pages: 199
Authors: Art Weinstein
Categories: Business & Economics
Type: BOOK - Published: 2014-05-12 - Publisher: Routledge

DOWNLOAD EBOOK

Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 of years marketing and teaching experience to prac
Life Style and Psychographics
Language: en
Pages: 17
Authors: William D. Wells
Categories: Business & Economics
Type: BOOK - Published: 2011-06-30 - Publisher: Marketing Classics Press

DOWNLOAD EBOOK

Life Style and Psychographics provides an opportunity to obtain a firm grasp of the emerging dimensions of life style and psychographic analysis. The specific a