Understanding the Business of Global Media in the Digital Age

Understanding the Business of Global Media in the Digital Age
Author :
Publisher : Routledge
Total Pages : 236
Release :
ISBN-10 : 9781134972609
ISBN-13 : 1134972601
Rating : 4/5 (09 Downloads)

Book Synopsis Understanding the Business of Global Media in the Digital Age by : Micky Lee

Download or read book Understanding the Business of Global Media in the Digital Age written by Micky Lee and published by Routledge. This book was released on 2017-10-16 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.


Understanding the Business of Global Media in the Digital Age Related Books

Understanding the Business of Global Media in the Digital Age
Language: en
Pages: 236
Authors: Micky Lee
Categories: Social Science
Type: BOOK - Published: 2017-10-16 - Publisher: Routledge

DOWNLOAD EBOOK

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business
Global Media Literacy in a Digital Age
Language: en
Pages: 0
Authors: Belinha S. De Abreu
Categories: Computer-assisted instruction
Type: BOOK - Published: 2016 - Publisher: Peter Lang Incorporated, International Academic Publishers

DOWNLOAD EBOOK

How do we connect with one another? How do the media portray different cultures and beliefs? What messages are often omitted from media? How do we connect what
Globalization and Media in the Digital Platform Age
Language: en
Pages: 266
Authors: Dal Yong Jin
Categories: Social Science
Type: BOOK - Published: 2019-09-02 - Publisher: Routledge

DOWNLOAD EBOOK

Global media expert Dal Yong Jin examines the nexus of globalization, digital media, and contemporary popular culture in this empirically rich, student-friendly
Media in the Digital Age
Language: en
Pages: 362
Authors: John Vernon Pavlik
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Columbia University Press

DOWNLOAD EBOOK

Digital technologies have fundamentally altered the nature and function of media in our society. This book critically examines digital innovations and their pos
Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age
Language: en
Pages: 326
Authors: Brown Sr., Michael A.
Categories: Social Science
Type: BOOK - Published: 2018-07-20 - Publisher: IGI Global

DOWNLOAD EBOOK

Digital collaboration is abundant in today’s world, but it is often problematic and does not provide an apt solution to the human need for comprehensive commu