Download or read book Tweening the Girl written by Natalie Coulter and published by Mediated Youth. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.