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Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's
Tourism and the Branded City
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Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's
Tourism Marketing for Cities and Towns
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Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creati
Tourism Marketing for Cities and Towns
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Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional pla
Tourism in the City
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This book critically explores the interconnections between tourism and the contemporary city from a policy-oriented standpoint, combining tourism perspectives w