Download or read book This Program is Brought to You By... written by Joshua A. Braun and published by Yale University Press. This book was released on 2015-01-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain online distribution channels for television news programming. Their work, and the tensions surrounding it, provides a fulcrum from which to pry analytically at some of the largest shifts within our media landscape. Based on fieldwork and interviews with different teams and organizations within MSNBC, this multi-disciplinary work is unique in its focus on distribution, which is rapidly becoming as central as production, to media work.