Download or read book The Uses of Mass Communications written by Jay G. Blumler and published by SAGE Publications, Incorporated. This book was released on 1974 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.