Download or read book The Undermining of Beliefs in the Autonomy and Rationality of Consumers written by John O'Shaughnessy and published by Routledge. This book was released on 2007-11-08 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev