The Ultimate Survival Guide for Business in Japan (couverture souple)

The Ultimate Survival Guide for Business in Japan (couverture souple)
Author :
Publisher : Lulu.com
Total Pages : 92
Release :
ISBN-10 : 9781326960773
ISBN-13 : 1326960776
Rating : 4/5 (73 Downloads)

Book Synopsis The Ultimate Survival Guide for Business in Japan (couverture souple) by : Philippe Huysveld

Download or read book The Ultimate Survival Guide for Business in Japan (couverture souple) written by Philippe Huysveld and published by Lulu.com. This book was released on 2017-02-26 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is targeted at business executives of companies: - approaching the Japanese Market, - reviewing their options in terms of Japan Entry Strategy, - already exporting to Japan (Indirect Sales) or, - already established and doing business in Japan (Direct Sales). In this book, we show: - That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. - That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. - How to market your products or services in Japan (B2C and B2B Marketing Guidelines). - Which Entry Strategies are available to foreign companies to choose from and guidelines for selection


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