Download or read book The Small Business Digital Marketing Playbook written by Walter G. Lis and published by CreateSpace. This book was released on 2014-07-03 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of the information economy and daily advances in technology and connectivity now provide the next generation customer a virtual library of resources and information to nearly all of their questions. Small and medium-sized businesses today can now find and connect with this audience in a variety of new ways that were not available a few years ago. This changing of the guard, and the opportunities that come with it, is taking shape online right now. In The Small Business Digital Marketing Playbook, digital marketing strategist Walter Lis provides a practical, no-nonsense guide for small and medium-sized businesses to attract and retain customers online.