The Secret Lives of Customers

The Secret Lives of Customers
Author :
Publisher : PublicAffairs
Total Pages : 224
Release :
ISBN-10 : 9781541774483
ISBN-13 : 1541774485
Rating : 4/5 (83 Downloads)

Book Synopsis The Secret Lives of Customers by : David S Duncan

Download or read book The Secret Lives of Customers written by David S Duncan and published by PublicAffairs. This book was released on 2021-05-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza’s market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door—and how they can get them back. The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have “jobs to be done.” They “hire” companies to solve a problem or fulfill a need and “fire” them when unhappy. Duncan’s fresh way of thinking about how to understand your customers’ secret lives provides an innovative path for solving whatever market mysteries you face.


The Secret Lives of Customers Related Books

The Secret Lives of Customers
Language: en
Pages: 224
Authors: David S Duncan
Categories: Business & Economics
Type: BOOK - Published: 2021-05-04 - Publisher: PublicAffairs

DOWNLOAD EBOOK

A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain
Customers for Life
Language: en
Pages: 241
Authors: Carl Sewell
Categories: Business & Economics
Type: BOOK - Published: 2009-07-01 - Publisher: Crown Currency

DOWNLOAD EBOOK

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples an
The Secret Lives of Dresses
Language: en
Pages: 193
Authors: Erin McKean
Categories: Fiction
Type: BOOK - Published: 2010-11-08 - Publisher: Hachette+ORM

DOWNLOAD EBOOK

When her grandmother has a stroke, Dora returns to the small town where she grew up to take over her family's vintage clothing store -- and meets a handsome con
What's the Secret?
Language: en
Pages: 339
Authors: John R. DiJulius
Categories: Business & Economics
Type: BOOK - Published: 2008-05-02 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Di
Stuff
Language: en
Pages: 98
Authors: John C. Ryan
Categories: Nature
Type: BOOK - Published: 1997 - Publisher: Seattle, Wash. : Northwest Environment Watch

DOWNLOAD EBOOK

This volume takes you to the places and people you touch every day. - BOOK JACKET.