The Role of Resources in Global Competition
Author | : John Fahy |
Publisher | : Routledge |
Total Pages | : 218 |
Release | : 2002-09-06 |
ISBN-10 | : 9781134560189 |
ISBN-13 | : 1134560184 |
Rating | : 4/5 (89 Downloads) |
Download or read book The Role of Resources in Global Competition written by John Fahy and published by Routledge. This book was released on 2002-09-06 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.