Download or read book The PR Crisis Bible written by Robin Cohn and published by Macmillan. This book was released on 2000-11-11 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice for CEOs to respond to scandals, unsubstantiated reports, Internet rumors, and other crises that could damage a company's reputation and explains the necessity of quick, responsible reactions when disaster strikes.