Download or read book The Neglected Firm written by Jorge Vasconcellos e Sá and published by Springer. This book was released on 2002-05-10 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.