The Manager's Guide to Distribution Channels

The Manager's Guide to Distribution Channels
Author :
Publisher : McGraw Hill Professional
Total Pages : 241
Release :
ISBN-10 : 9780071428682
ISBN-13 : 0071428682
Rating : 4/5 (82 Downloads)

Book Synopsis The Manager's Guide to Distribution Channels by : Linda Gorchels

Download or read book The Manager's Guide to Distribution Channels written by Linda Gorchels and published by McGraw Hill Professional. This book was released on 2004-05-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans.


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