Response!
Author | : Lois K. Geller |
Publisher | : Simon and Schuster |
Total Pages | : 392 |
Release | : 1996 |
ISBN-10 | : 9780684827414 |
ISBN-13 | : 0684827417 |
Rating | : 4/5 (14 Downloads) |
Download or read book Response! written by Lois K. Geller and published by Simon and Schuster. This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 25 years experience the author shows how to write effective copy, design a winning package, choose the right audience and test and run an efficient fulfilment process in the field of direct product marketing