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Language: en
Pages: 339
Pages: 339
Type: BOOK - Published: 2007-10-14 - Publisher: Springer Science & Business Media
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The
Language: en
Pages: 472
Pages: 472
Type: BOOK - Published: 1999 - Publisher: Prentice Hall International (UK)
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Language: en
Pages: 184
Pages: 184
Type: BOOK - Published: 1995-10 - Publisher: DIANE Publishing
Walks you through the direct marketing process. References hundreds of "next-step" resources. Includes actual case studies of U.S. companies currently taking ad
Language: en
Pages: 195
Pages: 195
Type: BOOK - Published: 2019-11-26 - Publisher: Springer Nature
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defi
Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2009-11-06 - Publisher: McGraw Hill Professional
Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an i