The Education of an Adman

The Education of an Adman
Author :
Publisher : Strategic Book Publishing & Rights Agency
Total Pages : 163
Release :
ISBN-10 : 9781628576511
ISBN-13 : 1628576510
Rating : 4/5 (11 Downloads)

Book Synopsis The Education of an Adman by : Bob Burriesci

Download or read book The Education of an Adman written by Bob Burriesci and published by Strategic Book Publishing & Rights Agency. This book was released on 2014-07-09 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Education of an Adman provides industry insights by including about 50 anecdotes spanning a period of 35 years of the author?s career as an account executive with New York advertising agencies. It is a true story of the quirky, unconventional nature of all aspects of the business, from strategic planning, research, creative, media planning and buying, to production and legal aspects of the job. Spanning the period 1969 to 2003, the book includes a myriad of characters, some of whom were among the greats and some who weren?t so good. It evaluates fellow workers for their idiosyncratic, ?strange,? and sometimes shameful behavior. It brings credence to the adage ?expect the unexpected,? and emphasizes the need to ?figure it out for yourself.? There is a saying that if you give someone a fish, that person has a meal. But if you teach someone how to fish, that person has meals for a lifetime. ?I feel this way about teaching, says Bob Burriesci. ?We give students the tools with which to make a living for their lifetimes.? In a constantly changing and evolving world, these tools are most often about developing the critical thinking process of problem solving. The author adds, ?By showing just how unpredictable and erratic the business can be, I hope to give students a basis for the realization that if they acquire these tools, they?ll be ready to make a living for a lifetime.?


The Education of an Adman Related Books

The Education of an Adman
Language: en
Pages: 163
Authors: Bob Burriesci
Categories: Business & Economics
Type: BOOK - Published: 2014-07-09 - Publisher: Strategic Book Publishing & Rights Agency

DOWNLOAD EBOOK

The Education of an Adman provides industry insights by including about 50 anecdotes spanning a period of 35 years of the author?s career as an account executiv
Confessions of an Advertising Man
Language: en
Pages: 0
Authors: David Ogilvy
Categories: Advertising
Type: BOOK - Published: 2011 - Publisher:

DOWNLOAD EBOOK

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestsel
The Adman’s Dilemma
Language: en
Pages: 467
Authors: Paul Rutherford
Categories: Social Science
Type: BOOK - Published: 2018-10-11 - Publisher: University of Toronto Press

DOWNLOAD EBOOK

The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in t
The Adman in the Parlor
Language: en
Pages: 241
Authors: Ellen Gruber Garvey
Categories: Literary Criticism
Type: BOOK - Published: 1996 - Publisher: Oxford University Press, USA

DOWNLOAD EBOOK

Reading the turn-of-the-century magazine, this book resituates the writing of Chopin, Cather, Howells, and numerous unknown writers in relation to commercial as
The Advertising Man
Language: en
Pages: 228
Authors: Earnest Elmo Calkins
Categories: Advertising
Type: BOOK - Published: 1922 - Publisher:

DOWNLOAD EBOOK