Download or read book The DaimlerChrysler Merger - An Analysis of the Cultural Problems written by Martin Lüthge and published by GRIN Verlag. This book was released on 2012-05-02 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: 1, , language: English, abstract: Introduction (English) On 6 May 1998, Daimler-Benz of Germany signed a merger agreement with Chrysler Corporation of the United States. The merger marked the beginning of the ambitious goal of merging two styles of auto-making, two approaches to busine