Download or read book The Consultant's Guide to Proposal Writing written by Herman Holtz and published by John Wiley & Sons. This book was released on 1986 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: A how-to guide that focuses on marketing strategies and tactics, detailing usefulness of proposals in marketing of consulting skills. The book offers training in the art of writing effective proposals, outlining typical proposal-writing problems, anticipation of the client's needs, and research, along with the most effective ways to use proposals to achieve marketing goals, teaching the basics of effective writing in proposal preparation. Also included are 37 illustrations of principles.