Download or read book The Complete Idiot's Guide to Writing Business Books written by Bert Holtje and published by Penguin. This book was released on 2009-09-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: The great idea is only the beginning. The typical business book author often lacks style, voice, pace, or focus. This guide takes the reader on a virtual tour of business book publishing, providing all the information essential to a successful book, from shaping the idea to writing the proposal to approaching an agent and beyond. ?Covers the essentials of marketing and publicity ?Addresses self-publishing, for those business book writers who simply look to sell their books at conferences ?The Complete Idiot's Guides® dedicated to writing and publishing continue to do well