Download or read book The Co-marketing Solution written by Shawn Clark and published by McGraw Hill Professional. This book was released on 2000 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Old-style co-op advertising is the "great cash giveaway," a multibillion-dollar problem. Co-marketing, a far more effective technique, links manufacturer and retailer in channeling branding messages to the end user. (The "Intel Inside" campaign is an example.)