The Ancient Art of Persuasion across Genres and Topics

The Ancient Art of Persuasion across Genres and Topics
Author :
Publisher : BRILL
Total Pages : 424
Release :
ISBN-10 : 9789004412552
ISBN-13 : 9004412557
Rating : 4/5 (52 Downloads)

Book Synopsis The Ancient Art of Persuasion across Genres and Topics by :

Download or read book The Ancient Art of Persuasion across Genres and Topics written by and published by BRILL. This book was released on 2019-11-04 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion has long been one of the major fields of interest for researchers across a wide range of disciplines. The present volume aims to establish a framework to enhance the understanding of the features, manifestations and purposes of persuasion across all Greek and Roman genres and in various institutional contexts. The volume considers the impact of persuasion techniques upon the audience, and how precisely they help speakers/authors achieve their goals. It also explores the convergences and divergences in deploying persuasion strategies in different genres, such as historiography and oratory, and in a variety of topics. This discussion contributes towards a more complete understanding of persuasion that will help to advance knowledge of decision-making processes in varied institutional contexts in antiquity.


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The volume offers an up-to-date and nuanced study of a multi-thematic topic, expressions of which can be found abundantly in ancient Greek and Latin literature: