Download or read book Successful Cold Call Selling written by Lee Boyan and published by Amacom. This book was released on 1989 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: For one of the fastest growing segments of the sales profession, this second edition is welcome. Offering hundreds of new ways to break the ice and complete a sale, it also gives classic tools from the first edition, proven by sales reps and managers. "Ideal for new and veteran sales reps alike, here is the perfect primer for a tough, rewarding job".--The Wall Street Journal.