Download or read book Strategic Positioning Alternatives written by Paul II. Meyerhoff and published by . This book was released on 1984 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A strategic positioning model was developed by First Interstate Bank to assist bank marketers in analyzing their marketplace and in developing positioning strategies. The model can be applied to broad markets and specific market segments. It consists of the following elements: a study of consumer behavior, a study of the strengths and weaknesses of the bank and its competitors, and an analysis of the opportunities available in the market (based on consumer needs and the positioning of competitors, positioning by the bank and, if necessary, the development of a strategy to move the bank from its present position to a new position.) In this example, the model addresses selected financial institutions in the Alaskan retail market. Each element is discussed thoroughly and applied to this real-life situation. Using the model will open up new opportunities for bank marketers and suggest successful positioning strategies.