Strategic Marketing in Tourism Services
Author | : Rodoula H. Tsiotsou |
Publisher | : Emerald Group Publishing |
Total Pages | : 418 |
Release | : 2012-05-10 |
ISBN-10 | : 9781780520704 |
ISBN-13 | : 1780520700 |
Rating | : 4/5 (04 Downloads) |
Download or read book Strategic Marketing in Tourism Services written by Rodoula H. Tsiotsou and published by Emerald Group Publishing. This book was released on 2012-05-10 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.