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Strategic Brand Management

Strategic Brand Management
Author :
Publisher :
Total Pages : 206
Release :
ISBN-10 : 1936572362
ISBN-13 : 9781936572366
Rating : 4/5 (62 Downloads)
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Book Synopsis Strategic Brand Management by : Alexander Chernev

Download or read book Strategic Brand Management written by Alexander Chernev and published by . This book was released on 2017-10-15 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Brand Management (2nd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, this is the definitive text on building strong brands.


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"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name.
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