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This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China a
Fashion Communication
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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication science
Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry
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Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors
Brand Storytelling
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Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engag
Social Media for Fashion Marketing
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Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landsca