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SRDS Consumer Magazine Advertising Source
Language: en
Pages: 1064

SRDS Consumer Magazine Advertising Source

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Categories: Advertising, Magazine
Type: BOOK - Published: 2003-11 - Publisher:

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Dictionary of Marketing Communications
Language: en
Pages: 260

Dictionary of Marketing Communications

Authors: Norman A. P. Govoni
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: SAGE

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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marke
SRDS Consumer Magazine Advertising Source
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SRDS Consumer Magazine Advertising Source

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Categories: Advertising, Magazine
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Do-It-Yourself Advertising and Promotion
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Pages: 358

Do-It-Yourself Advertising and Promotion

Authors: Fred E. Hahn
Categories: Business & Economics
Type: BOOK - Published: 2003-05-12 - Publisher: John Wiley & Sons

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Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the re
Guide to Reference in Business and Economics
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Guide to Reference in Business and Economics

Authors: Steven W. Sowards
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Type: BOOK - Published: 2014-07-22 - Publisher: American Library Association

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Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk. Readers will find