Self-Regulatory Principles for Online Behavioral Advertising

Self-Regulatory Principles for Online Behavioral Advertising
Author :
Publisher : DIANE Publishing
Total Pages : 55
Release :
ISBN-10 : 9781437932102
ISBN-13 : 143793210X
Rating : 4/5 (02 Downloads)

Book Synopsis Self-Regulatory Principles for Online Behavioral Advertising by : Barry Leonard

Download or read book Self-Regulatory Principles for Online Behavioral Advertising written by Barry Leonard and published by DIANE Publishing. This book was released on 2011 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a print on demand edition of a hard to find publication. Contents of this report: (1) Intro.; (2) Background: A. What is Online Behavioral Advertising (OBA)?; B. The FTC Examination of OBA: 1. Online Profiling Workshop; 2. Tech-ads Hearings and the OBA Town Hall; C. Staff¿s Proposed Self-Regulatory Principles; D. Recent Initiatives to Address Privacy Concerns; (3) Summary of the Comments Received and Staff¿s Analysis; (4) Revised Principles: A. Definition; B. Principles: 1. Transparency and Consumer Control; 2. Reasonable Security, and Limited Data Retention, for Consumer Data; 3. Affirmative Express Consent for Material Changes to Existing Privacy Promises; 4. Affirmative Express Consent to (or Prohibition Against) Using Sensitive Data for OBA. Charts and tables.


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