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Language: en
Pages: 90
Pages: 90
Type: BOOK - Published: 2022-09-06 - Publisher: David De Angelis
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and ef
Language: en
Pages: 340
Pages: 340
Type: BOOK - Published: 1998 - Publisher: McGraw Hill Professional
Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932),
Language: en
Pages: 230
Pages: 230
Type: BOOK - Published: 1917 - Publisher: Laurus
This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive inte
Language: en
Pages:
Pages:
Type: BOOK - Published: 2017-04-15 - Publisher:
Language: en
Pages: 592
Pages: 592
Type: BOOK - Published: 2013-09-11 - Publisher: Vintage
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca