Return on Marketing Investment

Return on Marketing Investment
Author :
Publisher : Guy Powell
Total Pages : 172
Release :
ISBN-10 : 9780971859814
ISBN-13 : 0971859817
Rating : 4/5 (14 Downloads)

Book Synopsis Return on Marketing Investment by : Guy R. Powell

Download or read book Return on Marketing Investment written by Guy R. Powell and published by Guy Powell. This book was released on 2002 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Return on Marketing Investment provides marketing and business people a methodology and language to connect marketing investments to sales revenues. Whether you are the marketing executive or the departmental manager, this book provides numerous examples illustrating how to calculate the Return on Marketing Investment (ROMI) for real life marketing activities. Whether those activities are focused on lead generation or brand awareness, marketing now can show the results of their activities in a simple language understood by all layers of management.


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