Return on Marketing Investment

Return on Marketing Investment
Author :
Publisher : Guy Powell
Total Pages : 172
Release :
ISBN-10 : 9780971859814
ISBN-13 : 0971859817
Rating : 4/5 (14 Downloads)

Book Synopsis Return on Marketing Investment by : Guy R. Powell

Download or read book Return on Marketing Investment written by Guy R. Powell and published by Guy Powell. This book was released on 2002 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Return on Marketing Investment provides marketing and business people a methodology and language to connect marketing investments to sales revenues. Whether you are the marketing executive or the departmental manager, this book provides numerous examples illustrating how to calculate the Return on Marketing Investment (ROMI) for real life marketing activities. Whether those activities are focused on lead generation or brand awareness, marketing now can show the results of their activities in a simple language understood by all layers of management.


Return on Marketing Investment Related Books

Return on Marketing Investment
Language: en
Pages: 172
Authors: Guy R. Powell
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Guy Powell

DOWNLOAD EBOOK

Return on Marketing Investment provides marketing and business people a methodology and language to connect marketing investments to sales revenues. Whether you
Marketing Calculator
Language: en
Pages: 304
Authors: Guy R. Powell
Categories: Business & Economics
Type: BOOK - Published: 2012-08-22 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demys
Marketing ROI
Language: en
Pages: 287
Authors: James Lenskold
Categories: Business & Economics
Type: BOOK - Published: 2003-08-22 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at al
Marketing Metrics
Language: en
Pages: 431
Authors: Paul W. Farris
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Pearson Education

DOWNLOAD EBOOK

"In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge
Marketing by the Numbers
Language: en
Pages: 257
Authors: Leland Harden
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: AMACOM Div American Mgmt Assn

DOWNLOAD EBOOK

Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0. This book provides you with a foolproof system for determin