Retailing Principles Second Edition
Author | : Lynda Rose Poloian |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 1024 |
Release | : 2014-09-01 |
ISBN-10 | : 9781501305986 |
ISBN-13 | : 1501305980 |
Rating | : 4/5 (86 Downloads) |
Download or read book Retailing Principles Second Edition written by Lynda Rose Poloian and published by Bloomsbury Publishing USA. This book was released on 2014-09-01 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.