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Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion.
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This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about bu
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The Path of Least Resistance: Learning to Become the Creative Force in Your Own Life, Revised and Expanded discusses how humans can find inspiration in their ow
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Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in
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The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects