Remote Work, Internal Marketing and Human Resource Management
Author | : Teena Mishra |
Publisher | : Taylor & Francis |
Total Pages | : 244 |
Release | : 2024-12-02 |
ISBN-10 | : 9781040262337 |
ISBN-13 | : 1040262333 |
Rating | : 4/5 (37 Downloads) |
Download or read book Remote Work, Internal Marketing and Human Resource Management written by Teena Mishra and published by Taylor & Francis. This book was released on 2024-12-02 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remote working is a developing idea that many organizations are embracing, especially in light of COVID-19 and the rise in demand for remote and hybrid roles. As there is no standard model to use for implementation, a number of problems and difficulties develop as popularity increases and hybrid working environments become normalized. This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment. The key topics explored are the significance of remote work, remote work practice, reshaping the work environment, designing remote work, models of remote work, challenges of remote work facing business organizations, remote work management, innovations and technology, the role of motivation and satisfaction in organizational development, employee empowerment in a remote setting, transparency and commitment for sustainable development, and the future of remote work. This research volume will be of value to researchers, academicians, practitioners, and students in the fields of human resource management, organizational studies, and innovation management.