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Relationship Marketing in the Digital Age
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Pages: 261
Authors: Robert W. Palmatier
Categories: Business & Economics
Type: BOOK - Published: 2019-01-15 - Publisher: Routledge

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The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stag
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
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Authors: Milton Kotler
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Type: BOOK - Published: 2020-08-26 - Publisher: World Scientific

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The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industri
True Connections
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If your website does not generate sales, leads, subscriptions, or revenue at the rate you think it should, then this book is probably for you. This is a step by
The New Relationship Marketing
Language: en
Pages: 272
Authors: Mari Smith
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Type: BOOK - Published: 2011-10-25 - Publisher: John Wiley & Sons

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A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and tr
Transforming Relationship Marketing
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Authors: Park Thaichon
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Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of