Reinventing Fashion Retailing

Reinventing Fashion Retailing
Author :
Publisher : Springer Nature
Total Pages : 152
Release :
ISBN-10 : 9783031111853
ISBN-13 : 3031111850
Rating : 4/5 (53 Downloads)

Book Synopsis Reinventing Fashion Retailing by : Eirini Bazaki

Download or read book Reinventing Fashion Retailing written by Eirini Bazaki and published by Springer Nature. This book was released on 2023-01-01 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer behaviour and customer participation strategies; and on entrepreneurship and e-tailing strategies. The book covers topics such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), fashion recommender systems, virtual fitting rooms, customer models, gamification, online shopping, mobile-shopping, videogames, digital media and virtual worlds. The book also explores the concepts of cocreation, storytelling and interactivity in real-life crowdfunding campaigns and in the digital world. Bringing a cutting-edge insight into the state of the fashion business, this book will help scholars and practitioners in fashion retailing, discover how to digitalise and gamify products, services, experiences and open new enterprising avenues through innovative strategies, leadership and management.


Reinventing Fashion Retailing Related Books

Reinventing Fashion Retailing
Language: en
Pages: 152
Authors: Eirini Bazaki
Categories: Business & Economics
Type: BOOK - Published: 2023-01-01 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of
Fashion Game Changers
Language: en
Pages: 294
Authors: Karen Van Godtsenhoven
Categories: Design
Type: BOOK - Published: 2016-04-21 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Fashion Game Changers traces radical innovations in Western fashion design from the beginning of the 20th century to the present. Challenging the traditional si
Fashion Retailing
Language: en
Pages: 257
Authors: Dimitri Koumbis
Categories: Business & Economics
Type: BOOK - Published: 2020-08-06 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs
Fashion Futures
Language: en
Pages: 0
Authors: Bradley Quinn
Categories: Design
Type: BOOK - Published: 2012 - Publisher:

DOWNLOAD EBOOK

This title presents a wide-ranging survey of the visionary clothing designs, new materials, cutting-edge technologies, and emerging trends shaping the future of
Fashion Communication in the Digital Age
Language: en
Pages: 320
Authors: Nadzeya Sabatini
Categories: Business & Economics
Type: BOOK - Published: 2023-08-08 - Publisher: Springer Nature

DOWNLOAD EBOOK

This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashio