Download or read book Real Luxury written by M. Pinkhasov and published by Springer. This book was released on 2014-08-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.