Real Estate Marketing

Real Estate Marketing
Author :
Publisher : Routledge
Total Pages : 319
Release :
ISBN-10 : 9781317689058
ISBN-13 : 1317689054
Rating : 4/5 (58 Downloads)

Book Synopsis Real Estate Marketing by : M. Joseph Sirgy

Download or read book Real Estate Marketing written by M. Joseph Sirgy and published by Routledge. This book was released on 2014-05-09 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.


Real Estate Marketing Related Books

Real Estate Marketing
Language: en
Pages: 319
Authors: M. Joseph Sirgy
Categories: Business & Economics
Type: BOOK - Published: 2014-05-09 - Publisher: Routledge

DOWNLOAD EBOOK

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textb
Real Estate Marketing and Sales Essentials
Language: en
Pages: 352
Authors: Dan Hamilton
Categories:
Type: BOOK - Published: 2015-05-25 - Publisher:

DOWNLOAD EBOOK

Written by a real estate expert and training authority, this textbook provides the key steps for success for new and experienced agents who want to thrive, not
Real Estate Rainmaker
Language: en
Pages: 342
Authors: Dan Gooder Richard
Categories: Business & Economics
Type: BOOK - Published: 2004-03-02 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Learn the new rules of real estate marketing! Old rule: Your website is all about you. New rule: Your website is all about the customer. Old rule: Online advert
Real Estate Marketing Playbook
Language: en
Pages: 174
Authors: Brandon Doyle
Categories:
Type: BOOK - Published: 2018-09-12 - Publisher: Createspace Independent Publishing Platform

DOWNLOAD EBOOK

Countless marketing books have been written for real estate agents, and for a good reason: to survive in today's challenging economic climate, real estate agent
Ninja Selling
Language: en
Pages: 276
Authors: Larry Kendall
Categories: Business & Economics
Type: BOOK - Published: 2017-01-03 - Publisher: Greenleaf Book Group

DOWNLOAD EBOOK

2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about sel