Download or read book Public Opinion Polling in a Globalized World written by Marita Carballo and published by Springer Science & Business Media. This book was released on 2007-11-14 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding public opinion is integral to modern democracies. Social research and opinion polls give people the opportunity to express their views and provide an efficient way to measure public opinion. This book illustrates how public opinion polling matters in politics, in the public sphere, and more generally in globalized economies. It presents results from opinion polls in more than 30 countries, especially 12 in-depth case studies from various countries around the world.