Provocation in Advertising : a Conceptualization and an Empirical Assessment

Provocation in Advertising : a Conceptualization and an Empirical Assessment
Author :
Publisher : Québec : Faculté des sciences de l'administration de l'Université Laval, Direction de la recherche
Total Pages : 25
Release :
ISBN-10 : 289524166X
ISBN-13 : 9782895241669
Rating : 4/5 (6X Downloads)

Book Synopsis Provocation in Advertising : a Conceptualization and an Empirical Assessment by : Paul, Olivia

Download or read book Provocation in Advertising : a Conceptualization and an Empirical Assessment written by Paul, Olivia and published by Québec : Faculté des sciences de l'administration de l'Université Laval, Direction de la recherche. This book was released on 2003 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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