Download or read book Proactive Companies written by L. Araújo and published by Springer. This book was released on 2012-02-14 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.