Pricing Strategy

Pricing Strategy
Author :
Publisher : Thomson South-Western
Total Pages : 318
Release :
ISBN-10 : 1111571295
ISBN-13 : 9781111571290
Rating : 4/5 (95 Downloads)

Book Synopsis Pricing Strategy by : Tim J. Smith

Download or read book Pricing Strategy written by Tim J. Smith and published by Thomson South-Western. This book was released on 2012 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder’s importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book’s balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.


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