Persuasive Advertising and Product Differentiation

Persuasive Advertising and Product Differentiation
Author :
Publisher :
Total Pages : 14
Release :
ISBN-10 : 8257093378
ISBN-13 : 9788257093372
Rating : 4/5 (78 Downloads)

Book Synopsis Persuasive Advertising and Product Differentiation by :

Download or read book Persuasive Advertising and Product Differentiation written by and published by . This book was released on 1998 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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We study a scenario in which firms offering products of different qualities can use persuasive advertising to influence consumers' preferences and perceptions a