Personal Brand Management

Personal Brand Management
Author :
Publisher : Springer Nature
Total Pages : 170
Release :
ISBN-10 : 9783030437442
ISBN-13 : 3030437442
Rating : 4/5 (42 Downloads)

Book Synopsis Personal Brand Management by : Talaya Waller

Download or read book Personal Brand Management written by Talaya Waller and published by Springer Nature. This book was released on 2020-04-15 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.


Personal Brand Management Related Books

Personal Brand Management
Language: en
Pages: 170
Authors: Talaya Waller
Categories: Business & Economics
Type: BOOK - Published: 2020-04-15 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global econ
Build Your Personal Brand
Language: en
Pages: 102
Authors: Rachel Gogos
Categories: Business & Economics
Type: BOOK - Published: 2018-12-12 - Publisher: Independently Published

DOWNLOAD EBOOK

A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder
The Visible Expert
Language: en
Pages: 150
Authors: Lee W. Frederiksen
Categories: Business & Economics
Type: BOOK - Published: 2014-09-02 - Publisher:

DOWNLOAD EBOOK

What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these sta
Personal Branding For Dummies
Language: en
Pages: 361
Authors: Susan Chritton
Categories: Business & Economics
Type: BOOK - Published: 2012-05-08 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and co
The Journey to a Personal Brand
Language: en
Pages: 252
Authors: Douglas Commaille
Categories: Business & Economics
Type: BOOK - Published: 2017-12-12 - Publisher: Routledge

DOWNLOAD EBOOK

Transitions in life are now a reality for everyone. This book takes you through the journey to create your own Personal Brand and take ownership of and address