Media, Organizations and Identity
Author | : Lilie Chouliaraki |
Publisher | : Springer |
Total Pages | : 221 |
Release | : 2009-12-09 |
ISBN-10 | : 9780230248397 |
ISBN-13 | : 023024839X |
Rating | : 4/5 (97 Downloads) |
Download or read book Media, Organizations and Identity written by Lilie Chouliaraki and published by Springer. This book was released on 2009-12-09 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.