Married to the Brand
Author | : William J. McEwen |
Publisher | : Simon and Schuster |
Total Pages | : 144 |
Release | : 2005-11 |
ISBN-10 | : 9781595620057 |
ISBN-13 | : 1595620052 |
Rating | : 4/5 (57 Downloads) |
Download or read book Married to the Brand written by William J. McEwen and published by Simon and Schuster. This book was released on 2005-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.