Marketing Research,7/e(Revised
Author | : Malhotra |
Publisher | : Pearson Education India |
Total Pages | : 991 |
Release | : |
ISBN-10 | : 9789353436360 |
ISBN-13 | : 9353436362 |
Rating | : 4/5 (60 Downloads) |
Download or read book Marketing Research,7/e(Revised written by Malhotra and published by Pearson Education India. This book was released on with total page 991 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balancedcoverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in internat